Topic 1: Introduction: Media, Culture, and Society
Topic 2: Cultural Studies and Media Culture
Topic 3: Ideology and Race
Topic 4: Ethnicity and Multiculturalism
Midterm Examination
Topic 5: Gender Identities and Representations - Masculinity
Topic 6: Images of Femininity
Topic 7: Sexuality
Topic 8: Culture of MTV
Topic 9: Media Scandals
Topic10: Media Technologies and Cultural Studies
STUDY TEXT:
O’Shaughnessy, Michael and Jane Stadler. 2002. Media and Society – An Introduction, 2nd edtition. Oxford University Press: Australia.
Additional Resources
Agee, Warren K., Phillip H. Ault, and Edwin Emery. Introduction to Mass communication, 12th edition. Longman: New York.
Dines, G. & J.M. Humez. 1995. Gender, Race and Class in Media. SAGE Publications: California.
Hunt, Todd and Brent D. Ruben. 1993. Mass Communication Producers and Consumers. Harper Collins College Publishers: New York.
Jawitz, William. 1996. Understanding Mass media, 5th ed. National Textbook company: Illinois, USA.
Littlejohn, Stephen W. 1999. Theories of Human Communication, 6th ed. Wadsworth Publishing Company: California.
McQuail, Dennis. 1997. Mass Communication Theory, 3rd ed. SAGE Publication: London.
Hebrige, D. 2003. Subculture: The Meaning of Style. Routledge: New York.
Messy, K. 2002. Media Literacy and Culture. McGraw-Hill Higher Education: USA.
Assessment Criteria/Percentage Weight
Tutorial 10%
Class Test 10%
Coursework 20%
Midterm Exam 20%
Final Examination 40%
Paper 1: On Gender Identities and Representations 5%, Due: Week 3, Lecture
If your life story will be made into a film – to be acted out and directed by your favorite artists – how do you want your masculinity / femininity be presented or projected on screen?
Paper 2 On Media Scandals 5%, Due: Week 9, Lecture
Write a paragraph description of a specific media scandal involving celebrities / politicians around the globe.
Write your criticism of that particular media scandal. Your criticism on the possible effects of the scandal should be grounded on at least two communication theories.
Group Work (4 – 5 members) 5%, Presentation: Week 14
Look for one media product from among the given choices below:
1. a print advertisement
2. a movie scene
3. a music video
The media product assigned to your group should contain a societal issue/controversy related (but not limited) to any of the following:
1. class
2. race
3. age
4. sex
5. handicap
On the date of the presentation, you are required to perform before the class the following tasks:
1. Present the media product (within 30 seconds only)
2. Identify the issues/controversies of that particular media product (30seconds)
3. state the reasons of its being a societal issue – arguments should be grounded on communication theories (2minutes)
Note:Submit your media product and analysis of the issue on Friday, Week 11.
